Our shirt choices define us in the gym, but how do you represent your business, your services and your skills with potential Guru Employers? Sure, there are all the usual trappings of the work generation effort: a resume, Work Samples, sales copy. But your profile on Guru.com also allows you to upload a series of Profile Images. The image you designate as first in the series is also the first impression an Employer will get when visiting your profile. You can upload as many as five images, which will display in sequence on your profile home page, for some visual branding of your freelance business.

What kind of images, you ask? Freelancers have used this space to display photos of themselves, their business logos, pictures of their office space, office equipment or views from their office windows.

I suggest that if you have a logo and you're comfortable appearing in person, then go for it. But also think about what graphic, symbol or phrase might best represent your skills or your ethics or the character of your business. Take a picture of that award you received. Convey your priorities - say, expertise or trustworthiness or competence - with a photo, a word, or even clipart.

I'm urging you to think outside the box about what goes in the box … within the rules, of course. Our Help Center page on Profile Images helps sum it up.

So which camp will you fall into? Are you the All Show No Substance type? Are you Fully Part of the Program? Or are you a Fringe Participant?

After a half hour, I exit the treadmill by smoothly riding it to the end and hopping off. My legs and lungs are burning, but I walk and breathe steadily all the way to the locker room. I can't give away my true condition! In the locker room, I peel off my sweaty t-shirt that I bought at the International Spy Museum in D.C. In bold red letters it says, "Deny Everything."