The measure of any successful business is: the obtainment of new customers; the acquisition of the greatest amount of income possible from each individual customer; and, the ability to keep existing customers as long as possible. By focusing your efforts on these three components, your success is achievable.
You could maintain a very secure level of growth and success by only concentrating on one or two of these factors; but, to succeed exponentially, you must flourish in all three of these sectors. To achieve faster and more substantial growth, you need to acquire new customers. Minimize the cost of obtainment and maximize your return on investment by increasing each customer's spending power. And then retain your loyal customers for the longest period of time.
Every component of your success on Guru.com is yours to determine. Your actions have a direct impact on your Marketing Stats and therefore affect where your submitted proposals will come up among those of your immediate competitors. Tend to your unique Marketing Stats, and you'll quickly become more visible to prospective Employers as they award projects on Guru.com. You should focus on creating a viable strategy to achieve the greatest level of success in each of the three core indicators: Customer Acquisition Rate, Customer Earning Rate and Customer Retention Rate. Once you have devised a plan and implemented it, track its effects and make adjustments as necessary. Your dedication to your success in each of these areas will be your greatest asset; prosper in all of them and you will find ultimate success in your bottom line.
Acquire More Customers
Employers find it frustrating to receive canned proposals and consider them to be equal to spam. They only want to receive customized proposals from Freelancers who are truly the best match for and most interested in their projects. Those Freelancers who submit detailed, tailored proposals to Employers ultimately will earn the highest CAR.
Learn how to grow your CAR.
Earn as Much as You Can Per Customer
Those Freelancers who are earning the most money per Employer (per month within the last 12 months) are delivering the highest value to the Guru.com marketplace. Improve your profile’s CER by always billing Employers through Guru.com’s Billing and Payment system.
Learn how to increase your CER.
Retain Your Customers for Long Periods of Time
Freelancers who maintain long-term relationships with Employers and continue to earn significant amounts of money from those Employers (in the most recent 12 months) are proven, high-quality Freelancers. The true measurement of a high-quality service provider is how often Employers keep hiring that service provider over time for more projects. When you acquire a new Employer, you should strive to keep that Employer's business over time. Keep billing the Employer through Guru Invoicing or SafePay. Remember, in order to receive credit for a relationship with an Employer, you must have received payment from the Employer within the last 12 months.
Learn how to improve your CRR. |