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Company Page Displays a Wealth of Talent
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I'm a total sucker when it comes to good marketing. Let me give you an example. I go into a store to buy a pair of dress pants for work. I walk out with pants, a shirt, a tie, a belt, and a pair of socks. Now, the pair of pants was ALL I needed. But the way the shirt looked WITH the pants kind of got my attention. And you can't get the shirt and pants and not the tie. So what led me to buy the shirt (that I didn't need) and the tie (that I didn't need)? It was seeing the options paired with the one thing I actually needed.

The Company Page, available on all Guru Vendor profiles, offers a great opportunity to cross-merchandise all your "pants", "shirts" and even "ties" - the variety of services your team offers - in order to entice potential Employers to use more than a single service. While some Freelancers are flying solo, Guru Vendors employ a team to make their freelance outfit complete. Here's where the Company Page comes in handy. Whereas Basic and Guru members are able to highlight their past work experience on their Resume Page, Guru Vendors have a Company Page to present Company Information, Management Team and Featured Employees.

Company Info
  • Company Name
  • Description
  • Location
  • Number of Employees
  • Year Established
Though Company Name, Location, Number of Employees and Years Established are all pretty straight forward, the Description section adds a great place to promote all your firm has to offer. Are you an award-winning vendor? Have you completed projects for Fortune 500 companies? Did you complete over $1 million in a variety of projects last year? This is the place to tout your accolades. Your Company Profile will be displayed across all of your Guru Vendor accounts.

Management Team / Featured Employees

The Management Team and Featured Employees sections are actually two separate areas. The Management Team page is displayed across all your Guru Vendor profiles, but the Featured Employees page is profile-specific. Both pages allow you to feature five associates and showcase their unique abilities.For each person, you can enter a name, title, brief bio, resume and photograph.

On both pages, the Bio section is the best location for highlighting the achievements of the selected employee. Awards, certifications, and affiliations can all be used to exemplify the employee's excellence in his or her given field. Be sure to upload a Resume Page for each of your employees as well. Though you are not required to submit a photo of the chosen employee, a graphic of their best work would be a perfect choice for showcasing his or her abilities.

The Featured Employees page gives you the opportunity to feature up to five of your top employees in different skill sets, thereby alerting the Employer that your company is an experienced one-stop-shop. This allows you to persuade a single-need Employer, who may just be looking for data entry, to consider additional services. The more options to choose from, the more choices can be made!

With the Company Page, vendors can feature vital company statistics and marketing copy as well as bios, resumes and photos of featured employees. Help information on the Company Page sums up the features that vendors can use to promote all their services as a single package, helping you turn a tie store into a full service outfitter.

Unless you'd rather just sell me the pants?